Commtrak Hotel Commissions...Agency Revenue Opportunities

The Issue

Commercial travel agency hotel commission income only represents between 5% to 7% of recorded hotel sales. Contributing to this diminished yield is the fact that a significant percentage of legitimate hotel commissions are either contested or simply not paid to the agency. Identification, posting, reconciliation, and recovery of hotel commissions incur significant human, material, and technical costs.

The Response

Some agencies feel that the cost to reconcile hotel revenue and pursue unpaid hotel commissions exceeds the potential revenue gain, and therefore they take no action to resolve or bill for unpaid bookings.  We can provide a simple recovery process for these agencies.

Most agencies, however, determine that it is important to try to financially resolve hotel bookings, and implement either an internal billing effort, or hire a primary reconciliation firm like Pegasus to accomplish the reconciliation.  While very effective, these efforts generally cease after 90 to 180 days from the travel date. Most of our customers fall into this category.

Commtrak provides the only true hotel commission “collections” service in the industry.  Commtrak takes over the dunning process only after you or your 3rd party reconciliation firm completes the primary recovery effort. You alone determine at which point the unresolved records are delivered to us (60, 90, 120, 180, or even 360 days from travel).

Only Commtrak can effectively pursue unpaid commissions beyond the 180-day window.  This is because for over 15 years, Commtrak’s role has been primarily defined in the market place as a “supplemental recovery” firm.  We are professionally relentless (we will repeat-bill unresolved items for up to 24 months from the travel date), and exceptionally efficient in our billing process.   Regardless of your current process, we guarantee additional commission income will result from our recovery program.

The Commtrak Advantage

Commtrak's billing and recovery program offers a logical solution which features:

¨ Simple data hand-off from any agency back room system or other third party firms

¨ Accurate file of over 65,000 hotels worldwide

¨ Electronic ID of most non-commissionable records

¨ Protection of normal agency revenue and internal collections

¨ Professional hotel invoicing until reconciled

¨ Comprehensive report documentation

¨ Responsible advocacy to the hotel industry

¨ Guaranteed incremental commission yield

Agency Benefits

Our professional commitment is that your agency will improve its net hotel revenue yield by outsourcing the billing and recovery process to Commtrak. Every agency will experience:

¨ Incremental hotel revenue

¨ Maximum reconciliation of hotel records

¨ Liberation of human and technical resources

¨ Improved data quality

¨ Minimal direct cost

¨ Measurable gain in Return On Investment